what is SEO?

SEO is short form for “Search engine optimization”. It is a long-term marketing strategy employed in order to improve a websites visibility and organic search results in google and other global search engines. SEO is the practice of optimizing a website to rank higher in search engine results. It is a long-term marketing strategy employed in order to improve a websites visibility and organic search results in google and other global search engines. The main aim of SEO is to improve the visibility of a website so that it may attract more visitors from organic or natural search results. Often, this is accomplished by improving the website content, structure and on-page elements like titles, metatags, and anchor text, as well as developing off-page SEO tactics like link building and social media engagement.